• Project/Exhibition Management
Concept design and creation of a range of characters to communicate phone offers with customers in Orange independent retail outlets across the UK. Main animated character was linked to a database that contained all mobile phone models with comparable tariffs which were updated via internet connectivity. This enabled customers to interrogate the database with individual criteria and review response options immediately.
The initial design concepts were evolved with the client enabling the complete project to be launched at the major telecomms exhibition at the NEC within a 6-week timeframe. Roll-out across independent retail stores followed.