Hatton Darts

• Branding
• Design

A local running club which needed a new logo and brand elements to support its’ growth and values. We created a logo design which used warm colours to reflect the friendly, fun ethos of the club. This striking design stands-out amongst a sea of old fashioned vests from competitor clubs.

Recent development in dye-sublimation printing meant that the running vests could be produced at the same budget as the previous standard ones.

Suggested website layout were developed to attract new members, using the colour palette

A simplified version was then created in monotone to promote the annual 10k road race in the local community.